Colors and Fonts

Colors

The UT Health Sciences. Branding Guidelines calls for the use of the color palette below in order to bring visual consistency to print and digital marketing materials and designs across the university. To ensure a color is correctly on brand, please only use the codes listed below. Contact the Office of Communications and Marketing at communications@uthsc.edu or 901.448.5544 if you have any questions.

Primary Colors

The primary colors for the university are Tennessee Orange and UT Health Sciences Green.

Health Sciences Green

CMYK 48 0 100 53
HEX 4D701F
RGB 77 112 31
PMS 575

Tennessee Orange

CMYK 0 50 100 0
HEX E78824
RGB 231 136 36
PMS 151

Secondary Colors

The secondary colors complement the primary colors and should not be used alone.

Black

CMYK 0 0 0 100
HEX 000000
RGB 0 0 0
PMS N/A

80% Black

CMYK 0 0 0 80
HEX 585E5C
RGB 88 94 92
PMS N/A

Legacy Green

CMYK 87 13 72 56
HEX 005239
RGB 0 82 57
PMS 343

Dark Orange

CMYK 0 77 100 14
HEX C14C23
RGB 193 76 35
PMS 1525

Light Orange

CMYK 0 17 47 0
HEX F7CF8E
RGB 247 207 142
PMS 148

Accessible Use of Colors for Digital

The University of Tennessee Health Sciences websites and digital applications aim to comply with WCAG 2.1 AA guidelines. This includes a required contrast ratio for text and images of text of at least 4.5:1 for normal text and 3:1 for large text. WCAG 2.1 requires a contrast ratio of at least 3:1 for graphics and user interface components (such as form input borders).

Explore using accessible colors on the web with our handy "cheatsheet".

Fonts

Primary Font

Gotham is the primary font for UT Health Sciences. This modern sans-serif font family is very accommodating for the UT Health Sciences style and is the preferred font for marketing materials, promotional products, and signage across the university. Users must have a license to use the official brand fonts.

Website Font

Open-source alternatives, such as Montserrat, are encouraged to be used by non-designers for presentations, letters, and other materials utilizing the UT Health Sciences brand. Montserrat font can be downloaded for free through Google fonts. Montserrat is used as the primary typeface for university websites.

Secondary Fonts

Goudy is a secondary font for UT Health Sciences and used when a serif font is required. This font is used in the UT Health Sciences wordmark.

When designing for digital media, such as email or Microsoft Office applications (i.e. Word, PowerPoint, etc.), Arial is the acceptable font.